Biography
K. Lansing focuses on social systems, advocacy programs and the net gen market.
Prior to starting is own consulting practice in 2008, K. Lansing honed his skills at Apple Inc. in Cupertino, CA. At Apple, he created and executed innovative social marketing programs in the college market including the Apple Campus Rep Program, iTunes U, the Apple Scholar's Program, and the Apple Student's Group on Facebook. K. held a post on Apple's Corporate Marketing Team managing the brand's identity in partnership-related activities, including the Nike+iPod solution line and the iTunes affiliate program. K. Lansing holds a master's degree in Advertising from the University of Texas at Austin. During his study in Austin, K.'s research focused on brand planning, evaluating and developing brand value systems for NASA, Brand America, USAID, the Big XII Athletic Conference and the University of Texas at Austin's "What Starts Here Changes the World" campaign. K.'s graduate work also included investigations in cognitive psychology, psycholinguistics, and anthropological research techniques.
You can reach K. Lansing McNeely at klansing@2sbranding.com.
